When it comes to sales objection handling,
the word “no” can be so crippling: no one wants to hear it.
Unfortunately, if you’re in sales, you’re going to hear the word “no” at
least 5 times before you hear “yes” … but what does “no” truly mean?
Dig deeper: “no” can mean a variable of things, and it’s not always the
end of the road.
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